Wednesday, June 3, 2009

Drug Company Sponsored Public Service Websites

The latest trend in drug company public relations is to establish patient friendly information Websites on a variety of topics, diseases and disorders. Cancer is probably at the top of the list. An example of one of these sites can be found by clicking on the "Liver Tumor" link on the right side of this page. Information quality and ease of use are both excellent. After all, considering the large marketing budgets, the cost of setting up an effective Website for a pharmaceutical company is a drop in the bucket. I'm not as cynical as the tone of my post sounds. In our imperfect health care system, any aid to a patient or their families is a blessing. I just believe the reader should begin their informational search on the Internet with their eyes wide open.
Feel good and keep smiling- Pat

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